Our Shop

Eric and Laura Wade started Pure Grit Boot Company in 2013 because they loved boots! They loved wearing them, selling them, buying them... you get the picture. This love of boots was the beginning, but the store has become so much more. They focused on the Florida customer and what a Floridian needs to live a lifestyle in chic comfort. They brought in Costa sunglasses, Yeti coolers, Cobian Flip flops, Wrangler jeans, and many more brands to suit the Florida lifestyle.

One day in 2015 they decided to powder coat a Yeti cup electric green, and the rest was history. Out of that one idea has grown another side to their business- Cups! Eric and Laura have now invested in multiple lasers, spray booths, and high tech printers to customize cups just for you. Whether you are buying online or in the store, you can trust Pure Grit Boot Company to create cups, bottles and other unique designs just for you.